Initially, we are launching our own brand of coconut oil that has been specifically refined and treated so that it not only retains all the distinct product features that are naturally in it, but also have delayed onset of product rancidity (going stale) than any other brands/ quasi-brands/ commodity available in the market. Along with other innovations, the level of free fatty acids is reduced, and these naturally ensure that the same is fully safe for human consumption and also have longer shelf life that its contemporaries as available for the consumers in the market at present; there by delivering full value for their money. Innovative packing hereunto alien to this segment involved heavy customisation, and our brand of oil shall be complying in full with the product specifications of Bureau of Indian Standards IS 542:1968, the ECO Mark specifications of product quality as prescribed by ISI and also for ISO 22000:2005 for food safety management systems. Use of special grade multilayer packing materials ensures that the brand has high visibility in the shelves, over and above having specific unique barrier properties that ensure that the product retains its freshness and taste for a longer period than all its contemporaries as available in the market. The said standards ensure that the product is free of carcinogenic aflotoxin, harmful pesticide residues and banned or harmful antioxidants that are pathogenic in nature.